Between the Digital World and the Real World

01/30/09 03:01:02 PM

The digital tools that we’ve seen in movies and used for entertainment—such as digital animation and interactive digital environments—will soon become available to companies and individuals. We’re not talking about tools that will require armies of programmers and technical specialists. We’re talking about intuitive, everyday tools and applications that will be accessible to grandparents and schoolchildren alike.

Here’s just one example. A taste of what you’ll be able to do.

A furniture company sends you an e-mail with a link to their Spring Catalog—with 3D models of their furniture and accessories.
You scroll through the images and spot a blue sectional sofa that catches your eye;
You grab your digital camera and snap a few photos;
Within a few minutes, you have a digital 3D model of your living room;
You “drag and drop” the digital couch into your living room; and then
You rearrange the furniture without ever straining a muscle.

We’ll be able to freely combine the images with real-world photographs and video. The boundary between the digital world and the live world will become permeable. We’ll be able to flow data and images seamlessly between them.

comments (1)

Posted January 30, 2009 by body kits
That’s awesome! We can soon do what HBO did with their amazing interactive campaign in 2007-2008 it won countless advertising awards.

google it!